Business Communications Book
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Nájdených 188 záznamov (zobrazujem 141 až 160)
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International Marketing (Baack Daniel W.)A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international ma... |
69,08 € |
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The Exceptional Presenter (Koegel Tim)Its often reported that the number one fear among American adults is public speaking. But in todays competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim Koegel has strengthen... |
15,88 € |
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Industry 4.0: The Industrial Internet of Things (Gilchrist Alasdair)- A unique book on business to business (b2) Internet of Things (IoT); most IoT books face the consumer. - Apress is a leading publisher of Maker and Internet of Things books. - Industry 4.0 as a model for re-industrialization of existing manufacturing and other tradition-based industries Alasdair... |
66,96 € |
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Reputation Management: The Key to Successful Public Relations and Corporate Communication (Doorley John)Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation manageme... |
109,84 € |
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe (Doerr John E.)A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are criti... |
24,20 € |
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The Art of War (Sun Tzu)Preserved in China for more than 2,000 years before it was brought to the West by the French, this compact little book is widely regarded as the oldest military treatise in the world. Rumored to have been used by Napoleon in his campaigns to conquer Europe, it today retains much of its original meri... |
5,20 € |
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Beijing RulesLONGLISTED FOR FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARDA FINANCIAL TIMES BUSINESS BOOK OF THE YEAR'Excellent . . . reveals an insidious matrix of spying, deception, censorship and repression . . . compelling' Daily Telegraph'A timely read . . . Chilling . . . Startling . . . A p... |
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14,95 € |
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Business Acumen for Strategic Communicators: A Primer (Ragas Matthew W.)Business acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic... |
50,88 € |
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Improvisational Leaders: Integrating Business, Mindfulness, and Improvisation (Gerard Farias Bill Prinzivalli and)This book aims to increase the level of consciousness, communications, and authenticity in the business world. It advocates mindfulness, self-awareness, creativity, improvisation, and a cooperative nature for workers at all levels of the organization to facilitate greater leadership and enhanced org... |
20,44 € |
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Speak Now: Communicate Well in the Workplace (Carmody Orlaith)Speak Now is an essential read if you wish to develop your communication skills to achieve career success and progress at work. In this book you will discover the art of controlling performance anxiety; confident presenting and public speaking; getting a great job; leading meetings and negotiations;... |
14,64 € |
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Entrepreneurship, Innovation and Sustainable Growth: Opportunities and Challenges (Asgary Nader H.)Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first... |
60,12 € |
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Harhut Nancy)WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to h... |
42,28 € |
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Speaking of India: Bridging the Communication Gap When Working with Indians (Storti Craig)Stortis cultural observations about India are spot on. - Ranjini Manian, CEO, Global Adjustments and author of Doing Business in India for DummiesWesterners and Indians are working more closely together and in greater numbers than ever before. The opportunities are vast, but so is the cultural divid... |
20,32 € |
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Make Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood (Richards Reshan)How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies,... |
19,32 € |
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Critical Chain: A Business Novel (Goldratt Eliyahu M.)This fast-paced business novel does for project management what The Goal and Its Not Luck have done for production and marketing. Goldratts novels have traditionally slain sacred cows and delivered new ways of looking at processes which seem like common sense once you read them. Critical Chain is no... |
46,12 € |
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Increase Your Effectiveness: A Practical Guide for Everyone for Everyday Use (Georges Patrick M.)If you cant spend another hour at work, or plan another meal, or run another errand without screaming for more time in your day, read this book. If you want to organize your day, increase your effectiveness, and become smarter about your life, read this book. Dr. Patrick Georges is a busy man-a neur... |
18,88 € |
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Marketing Management and Strategy (Doyle Peter)A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications |
110,76 € |
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Quantum Technology R&D in Asia: A snapshot of quantum information technology activities across the Asian region (Kahaner David K.)You dont have to understand quantum physics to understand that we are in a worldwide quantum boom. With strategic, economic, and business implications, huge investments are being made and strategic plans are being developed by countries and companies to grab such opportunities. From quantum-secure... |
64,40 € |
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Internal Communications: A Manual for Practitioners (Fitzpatrick Liam)Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal co... |
46,08 € |
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Corporate Social Responsibility Is Not Public Relations: How to Put Csr at the Heart of Your Company and Maximize the Business Benefits (Waldron Sangeeta)Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets But consumers especially are sensitive to empty promise... |
13,12 € |
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